4.8/5 856+ reviews

Florenza – Soft Touch Floral Maxi Dress for Women

$84.99 Original: $169.99 Save -50%
  • Free tracked shipping with Australia Post
  • 11,700+ happy customers
  • 30-day money-back guarantee
Color — Navy Bloom
Size — S

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Spring Sale

Ends today

Final pieces only. If you can select your size, it's in stock — no restocks after this.

  • Buy 2 items — 10% off
  • Buy 3 items — 15% off
  • Buy 4+ items — 20% off

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Product description

Look beautifully dressed without trying

Some mornings you don't want to think about your outfit.

You just want to slip something on and feel pretty again.

The Florenza Maxi does that. The soft-touch fabric drapes gently over your figure, while the empire waist and hand-finished floral skim everything you'd rather not show.

Hidden side pockets. Half sleeves. Ready to wear the moment it arrives.

You'll feel put-together before you've even had your coffee.

One of our most reordered dresses this season

✓ Flatters a fuller mid-section
The empire waist gathers just under the bust, so the fabric falls softly without clinging. You look slim and pulled-together, not stuffed in.

✓ Feels like a soft breeze on skin
The milk-silk fabric is light, smooth, and breathable — perfect for warm days, garden lunches, and long evening walks.

✓ Floral pattern
The floral detail gives it a quiet, boutique-quality look that doesn't fade after a wash.

✓ Two hidden pockets you'll use every day
Phone, keys, lipstick — tucked away neatly. No bag needed for a quick walk to the market.

What you get today

  • Florenza Floral Maxi Dress
  • floral detail in your chosen color
  • Hidden side pockets and empire-waist fit
  • Ready to wear out of the box
  • Free tracked shipping
  • 30-day at-home try-on guarantee

Seasonal production run — once this batch sells out, restock pricing may change.

Slip into the Florenza today and feel beautifully dressed without trying — while this season's batch lasts.

30-day at-home trial
Try the Florenza Maxi at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Does the fabric wrinkle easily like real linen?
No. The milk-silk weave has the soft hand-feel of linen but resists wrinkles much better. You can fold it in a suitcase and shake it out — no ironing needed.

Can I machine wash it?
Yes. Cold wash with similar colors and hang to dry. The floral stays intact and the color holds beautifully.

Is it lined or see-through in sunlight?
The fabric has enough body to remain opaque in normal daylight. Most women find they don't need a slip underneath.

Will the dress hold its shape after several wears?
Yes. The empire-waist construction and quality stitching keep the drape looking the same after dozens of wears.

Specifications

  • Size: Available in S through 5XL (see size chart)
  • Material: Soft-touch milk-silk fabric (acetate blend)
  • Length: Maxi — falls below mid-calf
  • Pockets: Two hidden side pockets

How to wash

  • Machine wash cold with similar colors
  • Do not bleach
  • Hang dry
  • Cool iron if needed
30-day money-back guarantee

We offer a 100% money-back guarantee within 30 days of receiving your order. If you're not completely satisfied, simply return your item for a full refund, no questions asked.

Shipping & delivery

We know you can’t wait to receive your order! ✨ We’ll have it dispatched within 24–48 hours, with delivery typically taking 5–9 business days. As soon as your parcel is on its way, you’ll receive a tracking link so you can follow every step right up to your doorstep.

Questions? We are here

Our customer service is available 24/7 to answer all your questions and comments. Whether you need advice on a product or help with an order, we are here to support you.

Don’t hesitate to contact us; we’re happy to help!

Please contact us at info@studiogisele.com 

Florenza – Soft Touch Floral Maxi Dress for Women
Florenza – Soft Touch Floral Maxi Dress for Women $84.99
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Gisèle
Gisèle

She knows what she likes.

I’m 57, I live in Australia, and I love a good dress. Not a dress that wears me, a dress that lets me get on with my day.

Every piece in this shop is one I would wear myself: to a garden lunch, a wedding, the school gate with the grandkids. If it doesn’t pass my test, it doesn’t go in the shop.

— Gisèle x

Gisèle

Four things I check before anything goes in the shop.

  • If I have to hold my breath, it's not for me.
  • If I can't sit down comfortably, I'm not standing for it.
  • Colour is not just for the young.
  • A good dress should survive a second helping.

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